The Brand

Viveur is an independent Italian eyewear brand based in Milan.

Every Viveur frame is designed to suit every origin, style, and age, blending vintage-inspired elegance with a touch of contemporary street influence.

Each seasonal collection celebrates a way of life, one dedicated to pleasure, authenticity, and the joy found in life’s simplest moments

About Us

VIVEUR is a word that describes someone who embraces worldliness and seeks pleasure in every experience. Viveur represents a return to audacity, the spirit that defines our audience: confident, daring individuals with strong personalities and an unconditional love for Made in Italy.

Every pair of Viveur glasses is entirely handcrafted in Italy using the finest technologies available. Our acetate frames are made from Mazzucchelli plates, produced in Varese by the historic world leader in cellulose acetate, a natural and hypoallergenic material derived from cotton fiber.

Metal frames are crafted by the most experienced artisans in the Cadore area of Italy. The coloration of the medical-grade steel is achieved through a galvanic treatment, which enhances hardness, corrosion resistance, and visual appeal.

We guarantee the highest lens quality and the best sun protection for your eyes.